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Where, when, why, what? - Digital Health in Public Perception

Talk

Date
April 10, 2019

Time
17:00 - 18:00

Location
_Box, Hall 1.2

The digital transformation of society is progressing ever faster. This also applies to the German health care system. Thus, health IT becomes a topic that affects people in many areas of their everyday life. Six different stakeholder share the stage with one common story: patients (Digital Native meets baby boomers), industry representatives, medical specialists, representatives of gematik and health insurances, discuss their different perspectives and perceptions of digital health care. Together they will figure out how and by what means a potential asymmetry in knowledge could be minimized for all stakeholders in the future. In particular the panel will shine a light onto the role of marketing, media and various communication channels in closing possible information gaps.

Contributors

Moderation:
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Timo Bayer, Marketing, German Association of Health IT Vendors (bvitg)

Speaker:
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Christian Krohne , #Gesundheit

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Natalie Raima, insured person

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Markus Winter, Deputy of the Board of Chairmen, BKK Linde