User Experience Strategy for innovative Medical Devices
April 10, 2019
11:35 - 11:45
_Hub 2, Hall 2.2
The success of a new product highly depends on the factor, whether potential users recognize an obvious added value for themselves. Technological progress and good usability alone are often not sufficient to address the appropriate users and their needs. This presentation helps you to learn, how a user experience strategy supports you in developing innovative medical products, which delight their users. The primary goal of a user experience strategy is to co-create a product vision, which is validated with end users and thereby outlines improvements for respective user groups. Essential activities for this, like e.g. user research, are key to doing development and documentation of medical products according to IEC 62366. In addition, this approach facilitates the assessment regarding the reasonably possible use of new technologies, like e.g. wearables or augmented reality.
Christoph Rosemeier, Senior UX Consultant, Ergosign GmbH