Seeing things from the patient’s angle – Customer Journey Around the Health Insurance World
April 10, 2019
12:30 - 13:00
_Hub 2, Hall 2.2
Digitalisation does not mean producing a perfect, flawlessly engineered product but improving and optimising these products to suit the customer´s needs – this is what we call a “customer journey”.
The same applies to health insurance companies. But how far have they already moved in this direction?
BVDW has investigated this issue in cooperation with Capgemini. In interviews with statutory health insurance companies, private health insurance companies and insured individuals, we have collected and assessed different views regarding the customer journey.
At DMEA, we will be presenting our short study to the public for the first time.